Auto Industry News

Women buy 45% of the vehicles that are sold today.  This means that the average car dealership sells about 820 cars per year to women.  Yet many business owners and dealerships still don’t directly acknowledge or target this market for advertising to sell directly to...

Why do consumers decide to buy? In the automobile industry, consumers shop for vehicles because of need, convenience and status among other reasons. Some consumers do lots of research and a thorough investigation before they decide to purchase, while others are basic impulse shoppers. There...

Social media is a highly effective communication and marketing tool for all types of businesses including car dealerships. It is a great way to keep in touch with your customers, reach potential clients, market new products and advertise sales. It has totally changed the face...

In today’s competitive market, car dealerships have to do everything they can to grow their business and increase sales. Unfortunately not all efforts are always successful. If your automobile dealership is frustrated with stagnant sales and unimpressed with flashy marketing campaigns that barely attract interested...