Auto Industry News

Why do consumers decide to buy? In the automobile industry, consumers shop for vehicles because of need, convenience and status among other reasons. Some consumers do lots of research and a thorough investigation before they decide to purchase, while others are basic impulse shoppers. There...

Social media is a highly effective communication and marketing tool for all types of businesses including car dealerships. It is a great way to keep in touch with your customers, reach potential clients, market new products and advertise sales. It has totally changed the face...

In today’s competitive market, car dealerships have to do everything they can to grow their business and increase sales. Unfortunately not all efforts are always successful. If your automobile dealership is frustrated with stagnant sales and unimpressed with flashy marketing campaigns that barely attract interested...

In 2016, American consumers purchased almost 17 million new cars, SUVs, minivans, and pickup trucks, the largest number since 2000, and an increase of about two-thirds from the dark days of 2009.  The number of leased vehicles has also increased. What’s to blame (or...

If your dealership is looking for ways to expand your business reach, market to a new customer base and increase sales, offering subprime auto financing options to customers with less than perfect credit may be the answer. While traditional financing options only target a percentage...